
TYPE AS DESIGN
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Type in design, commonly referred to as typography, is a fundamental element of graphic design that involves the art and technique of arranging type. The main goal of typography is to make written language both legible and visually appealing.
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Type as design emphasizes viewing typography not merely as a tool for text arrangement but as a key component of visual creativity and expression in design. In this approach, letters and characters become design elements themselves, shaping how a message is perceived and experienced.
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The interplay between type in design and type as design creates a synergistic relationship that enhances the impact and efficacy of visual communication. Type in design focuses on the readability and functionality of text, ensuring that messages are clear and accessible, while type as design treats text as a primary artistic element, enriching the visual narrative and emotional depth of a piece.