Brand design is the process of crafting a brand's visual identity by creating a unified system of design elements like logos, colors, typography, illustration, and photography. A brand's visual identity is the aesthetic embodiment of its positioning and personality.
Client
WingBros.
Year
2020/2021
WingBros. is a virtual chicken kitchen born out of necessity due to the covid-19 pandemic. This commercial venture ajoined an existing family-owned bar and restaurant based in Dublin, Ireland. The company has enjoyed sizable growth and developed a loyal customer base. The overall project took to broadening the WingBros. appeal to a new new customer base and to ensure it continued to stand out in the crowded and competitive consumer gastronomy market of Dublin City and surrounding boroughs. As a result WingBros. enlisted the help of murraylaston.com to undergo and implement a branding project for this new entity.
Client
Supersweet
Year
2024
Supersweet is a global professional services company that provides a wide range of services and solutions in strategy, consulting, digital, technology, and operations. The company helps organizations to improve their performance and create sustainable value for their stakeholders. Innovative work. A unique, diverse workplace environment. Continuous learning and development opportunities. These are just some of the reasons we're consistently recognised as one of the best new companies to work with in 2024.
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Client
Steedman Primary Designs
Year
2024
Steedman Primary Designs stands as a beacon of quality and reliability in the construction industry. Founded on the principles of integrity, craftsmanship, and customer satisfaction, this small yet formidable company specializes in delivering top-tier construction services. With a team of highly skilled professionals, Steedman Primary Designs prides itself on its ability to transform visions into reality. Whether it's residential projects or commercial constructions, they approach every task with unmatched dedication and precision, ensuring every detail is executed to perfection.
Beyond just building structures, Steedman Primary Designs builds lasting relationships with their clients. Their commitment to transparent communication and personalized service sets them apart, making the construction process as seamless and stress-free as possible. This customer-centric approach, combined with their stellar portfolio of successfully completed projects, has cemented Steedman Primary Designs' reputation as a trusted partner in the construction field. For anyone seeking excellence and reliability in their construction endeavors, Steedman Primary Designs is the go-to choice.
Client
Archetype
Year
2023
A rebrand for the fitness brand Archetype is crucial in maintaining its competitive edge and relevance in a rapidly evolving market. As consumer preferences and industry trends shift, a refreshed brand identity can signal innovation and responsiveness, fostering a deeper connection with both current and potential customers. This process can reinvigorate the brand’s image, aligning it more closely with contemporary values such as inclusivity, sustainability, and cutting-edge technology. By updating visual elements, messaging, and overall brand strategy, Archetype can differentiate itself from competitors, enhance its market presence, and appeal to a broader, more diverse audience. Ultimately, a brand refresh can drive growth, loyalty, and long-term success by demonstrating Archetype’s commitment to meeting the ever-changing needs of the fitness community.
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